We are asked this question weekly and the answer is “that depends”. No different than asking “how much is a car?” or “how much is a house?”. There are too many variables that can affect the price. We do custom work. Every site is one of a kind and that follows through all of our work. That’s why we have a process for new business.
1. You call us
2. You get to know us
3. We drill down and get to know you… I mean really know you
4. We layout a strategy in accordance with your budget and timelines
Our process for new business is all about getting to know the real you; not the “you” you tell us about but the “you” we discover in talking with you and asking the right questions. We call it the Drill Down Deep™ process; it’s the vital first step we must take with every new business we do business with.
This is the process of discovery; when we dig into the fabric of your business and scrutinize every detail about who you are, what you do and how you create value for your customers.
This process also helps us establish an advertising message that supports the overall vision and strategic direction of your company. Any benefits claimed by you need to be believable, resonate with your audience and be supported by the facts... for added credibility.
Thanks to our Drill Down Deep™ process, our creative process starts with a terrific understanding of your business and the key benefits you offer. With this information we pick out points that best exemplify the unique benefits only you can offer. We find the hook people will remember.
Good creative must act like a lure to attract people to your brand. It’s not a gimmick, it’s an attitude; it’s a promise; it’s something real that people want but they don’t know you offer it, until they notice it. The more we know, the more we can help you get noticed and start catching more business.
