Palmer Marketing Advertising Agency - Our Process
Food for thought

The PM Process

1. You call us


When you call, you’ll talk with the creative people actually doing the work. Streamlining communication is how we ensure you’re receiving creatively driven, strategic advertising that puts your brand in the minds of decision makers.

2. You get to know us


After our initial chat, we’ll have a meet and greet. Your place or ours, we’re flexible. We’ll tell you all about ourselves and you’ll let us know a bit more about you and your advertising and communications needs.

If you’re process driven, you’ll like to hear about our time and project management software, the fact that we make work-back and go-forward schedules and detailed creative briefs (all of which we’ll share with you). You may be interested to know that we work from brand guidelines. If you don’t have any (you’ll be surprised how many don’t), we establish them for you, before we move forward. It’s all part of the package.

If you’re creative driven, you’ll appreciate the creative communications we’ve developed for other companies. You’ll be impressed by how we’ve managed to continually find new creative avenues to help distinguish dozens of transportation companies from one another (often with very similar services). You’ll realize if we can do that for them, imagine what we can do for you, whether you’re in transportation or not.

3. We get to know you… and I mean really know you


To know you, we first Drill Down Deep™; sounds painful but it’s not. Basically, this is the process of extracting every bit of useful information from you we can. We need to leave with an in-depth understanding that allows us to troll out a single project or a full campaign.

This is also the time when we set deadlines, schedules and really plan out what the entire project entails… with budgets and options for you to choose from.

4. Now we reveal what makes you better


After the Drill Down Deep™ we go back and craft the message only you can say and apply it to the print, web, promotional product or whatever we are creating for you. It will be unique, consistent and of the highest quality. We keep you in the loop with each approval stage and produce a product in a timely fashion…provided you make the approval decisions necessary to keep the ball rolling.