This is the process of discovery; when we Drill Down Deep™ into the fabric of your business and scrutinize every detail about who you are, what you do and how you provide a benefit to your customers. We meet with your senior executive and ask them to lay it all out on the table. Together, we pick through it all, piece-by-piece, looking for a really solid foundation to continue building your brand upon.
This process also helps us establish project budgets, time constraints and priorities but its greatest value is in helping us gain the critical insight necessary to develop a message that supports the overall vision and strategic direction of your company. Any benefits claimed by you need to be believable, resonate with your target market and be supported by the hard facts, not fluffy generic statements.
We are proponents of narrow the focus, expand the market. We always recommend targeting your primary communications toward your core target market without closing doors to secondary and tertiary customers. The Drill Down Deep™ process helps us identify each of these markets and how to reach them in order of priority. If we can drive one message home; however, it needs to be the one message that highlights your key difference and delivers the greatest ROI for your company.
We break down each campaign into phases, attacking each one in an organized and rational approach to the agreed deadlines. When launch dates (across several media vehicles) are tight, we put our whole team on it and divide and conquer. However we approach it, we always provide realistic time frames and work with you to live up to them. After the Drill Down Deep™, we have the capacity to roll out full campaigns in 6-8 weeks and love establishing and meeting deadlines!
