Kick Ass Marketing

I just came from seeing the movie Kick Ass. It was kind of like Ninja Assassin meets Revenge of the Nerds. A somewhat dark but comical super hero flick that puts a capital “S” on the idea of spinning an old idea. It was highly engaging and entertaining with young Chloe Moretz delivering an outstanding performance. At age 13 she already has 19 movies to her credit and the foul mouthed little Hit Girl (her character in the movie) is certainly worth a watch.

Oddly enough, watching this flick filled me with renewed enthusiasm on our quest to constantly raise the creative bar, especially within the transportation niche of our marketing business. Even though we deal with similar service offerings and visual elements across our customer base, there is always a way to put a fresh spin on things…if you dig deep enough. I would suggest that the “missing piece of the puzzle”, “one call does it all”, “single source solution”, “big enough to serve you, small enough to care”, some version of “our people make the difference” and having a swoosh or globe in your logo will be items that we’ll put a little further back on our personal “spin it” list…if our customers allow us that opportunity.

Roger Miller, a prolific hit songwriter of the sixties and seventies said “I try to write things people haven’t heard for a while”. There are an infinite amount of fresh spins out there. Like a new combination of notes in a melody, it’s our job as marketers to identify them and bring them to life, adding a little can of kick ass to each project along the way!