What are the Most Popular Promotional Products and Why?
Today there are so many choices including custom USBs with 8GB memory to stainless steel water bottles to high end brand name golf shirts like Greg Norman and Nike. You can now logo everything from sunglasses to digital frames to measuring tapes to kitchenware.
Interestingly enough, writing instruments are still considered the most commonly used promotional products (about 54%) followed by shirts, caps and bags.
The average length of time people keep an item is 7 months and the reason they have kept it was due primarily to its usefulness.
Bags were reported to be used most frequently, on average 9 times a month, and delivered the most impressions, with 1,038 per month on average.
Analysts have now established a “cost per impression (CPI)” and not surprisingly, promotional products are the least expensive cost per impression at $.004 cents. The CPI for a national magazine is $0.033, a newspaper ad is $0.0129, a prime time TV ad is $0.019, a cable TV ad is $0.007, a syndicated TV ad is $0.006 and a spot radio ad is $0.005.
Customers should keep this in mind when they are considering advertising options. Promotional products are still a proven method to increase brand exposure and drive sales at a reasonable cost. They continue to be part of the integrated marketing solution we deliver here at Palmer Marketing.
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The Palmer Marketing Blog
Welcome to our blog, a place where we write about advertising and marketing industry trends, ideas, tips, and our thoughts for improving your marketing communications. Palmer Marketing delivers creative solutions that contribute to our clients' success. Located in Mississauga (Toronto), Ontario, we create everything from complete advertising campaigns to promotional items. We're also web design company, and we create award winning websites.
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