As I get to know my customers better, I’m surprised to find so many boomers in charge of transportation sales and marketing who share my interest in riding motorcycles and playing guitar. Many of us have rekindled these passions later in life, but is it a mid-wife crisis, a way to keep our Mo-jo workin’ or just good old fashion fun?
Regardless of the reason we enjoy the 3M’s, here are a few things to keep straight as we continue these activities into our senior years.
• Music. If your plucking your G string make sure it’s attached to your guitar.
• Motorcycles. Although wearing leather chaps promotes safe cruising on the highway, prepare for different reactions if you mistakenly wear them to the boardroom or the bedroom.
• Marketing. If you don’t understand how you are different from your competition, neither will your customers.
Lee’s Quote for the day. “You need to blend out, not in, to get noticed. This applies equally to your marketing, your music and your motorcycles.”