It has been my observation that the highly creative mind tends to stay in a divergent thinking pattern until a hard deadline is imposed. Instead of honing in on one idea they do what I call the “creative bounce” and go from one great idea to the next in reckless abandon.

I heard Canadian songwriter Eddie Schwartz tell the story of how he was commissioned to write a song for Pat Benatar early in her career. He didn’t finalize the idea until he was on the way to the studio where she was to record. That song he carved out at the last minute was “Hit me With Your Best Shot”. Back when there were records to sell, it sold millions and made both of their careers.

In my first formal job review, the VP I reported to said I was the most creative person in the company and stubborn to the point of annoyance. I believe being creative necessitates being stubborn.  A truly creative thought will not be readily accepted and you have to stick to your guns to make it fly. The two hardest things for a creative mind to do are to stop the creative bounce process and let an idea they believe in die.

Understanding the creative mind is the first step towards benefiting from it. It is an essential ingredient in business innovation and problem solving. Creative bounce is exactly what your business needs to embrace “thinking outside the box” in the manner that it was intended.

Lee’s quote for the day

“There are no limits to what we can accomplish, only limits to what we believe we can accomplish.”

For the past few months we have been working really hard on our new website. It represents a major improvement from our one page flash site that the new site has replaced. It is also probably one of the most visually appealing sites that I’ve worked on in a while. Though we still have some work to do in updating the blog, and some other areas of the site to mirror the new look, this website represents a new look and direction for Palmer Marketing. I just wanted to thank everyone involved in working on the site. You guys all did a great job.

So it seems like even Google has been caught up in all the hoopla of the royal wedding between Kate Middleton and Prince William by replacing the Street View Man in London with a liking of the royal couple. This is for one day only. And this was in conjunction with creating a Google Doodle of the royal wedding.  Pretty cute. I didn’t stay up to watch the wedding, but caught glimpses of it this morning on TV. I did stay up later than usual to launch the new Palmer Marketing website. Have a look.