We have been blogging on a regular basis since early 2010. Based on the positive results to our web rankings and the soft touch it creates with customers and prospects, we plan to continue. Recently, we have brokered out our pen to help customers get in the groove with their own blogs.
We use an interview process to guide clients through their first blogs. It’s their story and our pen initially. Our intent is to get them over their fear of writing and provide a model they can adopt to eventually go solo. Kind of like installing training wheels on your first bike. These are the top 3 push backs we get from potential bloggers… and our response:
1/How can I find the time?
You need to block off 2-3 hours on a weekly or bi-weekly basis to write. Making it a routine is the answer.
2/What would I write about?
You write about what you know, what you’ve experienced and share that insight in a personal and candid way. You are not selling your company, simply sharing information that may help others in some way.
3/Does it really accomplish anything?
Yes! I find it somewhat therapeutic to step outside of my day to day routine and reflect on recent events through my blogs. It clears my head for new thinking. It keeps me in touch with clients and prospects. And last but not least, it increases our industry and web profile.
Lee’s Quote for the day
“Blogging is like jogging without the sweat and the iPod. They’re both good for you and become more enjoyable with time.”