My last blog of 2011 was about turning over the captain’s chair to my staff while I took a 3 week vacation. A real vacation at that, not glued to my e-mail or solving problems from afar. I let them sail the ship and I relaxed. It was a welcome change.

If you have an experienced team, the captain is only needed when you hit rough water. Steering the ship through a crisis is a learned skill set, sharpened by experience. Whether we have fallen into a leadership position, got forced into taking the helm or arrived at it by design, the short strokes are that every ship needs a captain and every project needs a champion. Why? Because there are always storms to navigate and only one person can make that decision. No two people are likely to approach the same set of circumstances in the same manner. As my older brother likes to say, “There are lots of right answers”.

When I started my business 24 years ago, my older brother’s advice was… don’t do it. He had been in business for a decade already and knew the perils I would face. I believe it was something I was meant to do and as I may have stated before, being overly optimistic and somewhat naive are fundamental qualities of being in business for yourself.

I’ve seen a lot of businesses fail. Solid companies with hard working owners – most spent too much money on the wrong things at the wrong time. Many fell behind with tax remittances. Some coasted when they should have forged ahead. Some forged ahead only to have a dramatic shift in technology or market conditions do them in. I feel very fortunate that my business is solid as we march into 2012.

For anyone thinking of starting their own business or are in business already and questioning their direction, here are 5 tips that people have shared with me and I know to be true:

1. Don’t bog yourself down with things you’re not good at. Hire the right people to fill the gaps.
2. Banks never give you money when you need it. Always increase your credit line when you don’t need it so that it’s there when you need it most.
3. Prepare yourself to work longer hours, take fewer vacations and have more stress than you will ever have working for someone else.
4. Prepare for the worst and expect the best is appropriate advice and trusting your instincts is critical to successful decision making.
5. Last but not least, the right decision is always the hardest until you make it… after you make it, you will wonder why you hadn’t done it sooner.

Lee’s quote for the day

“You’ll know when you’re going in the right direction by the number of hills you climb, obstacles you overcome and forks in the road that require decisions to be made.” 

Sainsbury’s is the third largest chain of supermarkets in the UK. In June of 2011, a 3 1/2 year old girl called Lily Robinson wrote a letter (with the help of her mom) to the supermarket chain posing a simple question. Why a certain type of bread sold by the chain is called “Tiger Bread” when it really has the markings of a “Giraffe”?

How Sainsbury responded, is a textbook example of how other companies should handle customer service. The response isn’t dry, and stock. It’s a personalized response to the little girl, that uses language a three year old can understand. Also attached was a £3 (almost $5) gift card – enough to buy the bread and some sweets.

Lily’s mom posted the original response letter on her blog site, and though the response received some attention from blog sites, Twitter and Facebook, it really went viral of January of this year. The letter has been “Liked” nearly 150,000 times, and shared nearly 50,000 times on Facebook, and it’s been commented on thousands of times.

This simple act, of Sainsbury’s responding to a little girl, has generated a massive amount of publicity that would have otherwise cost thousands upon thousands of dollars for the company. Companies should not be afraid to embrace social media. A well laid out social media strategy will be a benefit to your company.

In the trucking industry for example, each major social media platform has its suitable uses. Facebook for example, is a great place for hiring drivers, as well as building company culture around your employees and your brand. LinkedIn is a great way to generate leads as well as network. Canadian carriers are under-utilizing social media, and it’s time for them to, get on board.

As we approach the holiday season I am currently 1 week through a 3 week vacation. Along with it being my first extended holiday in the last 24 years, it is really the first time I’ve let my team fully run the ship without at least some guidance from afar. 

The timing was right. They all have confidence in their abilities and so do I. It is a necessary step in the sustainability of my company to have it run without me. What are the gaps they need to fill? What lessons can I learn from the exercise?

1-      No two people will ever approach solving a problem or answering a question the same way. As an owner or manager, we have to accept that things will not get done the way we would do it and that’s okay.

2-      Necessity is the mother of invention. People respond to pressure and deadlines. If we’re not there to deal with a situation, the need to resolve it will create a champion with a solution. The more it happens the better your team will be at the daily problem solving that arises.

3-       For the most part, I have a young team. Most are the age I was when I started my business. And they are all more capable in their respective duties than I was at their age. That is the fact I focused on to let go of the reins to this extent and feel comfortable doing so. Kind of a sink or swim, what’s the worst that could happen scenario.

4-      As managers, how can we effectively accomplish that task when we are caught up fully in the day to day? We may be the best problem solvers due to our experience level but what could we accomplish if we applied those same talents to investigating new products, processes and opportunities?

5-       I had my grandson here the first week of our holiday. He’s just shy of two and his key mission in life is to demand your undivided attention. If there is trouble he will find it. Babysitting is a key element of business too. Bringing on a new account or starting a new project can be all consuming. Find the equivalent of daycare for these types of business situations. Babysitting is okay on occasion, but don’t make a career of it, as you will accomplish nothing else.

When I’m back, one of the first things I’ll do is assess what the gaps were, if any, in my absence. That will be the first blog of 2012.

Have a great holiday season everyone!

 Lee’s Quote for the Day

“Say it can’t be done and that’s what will happen. Saying it can be done requires constant focus, self-belief, and tenacity. In other words, it’s much easier to talk ourselves out of it, than talk ourselves into it.”