“What is Google Analytics?” “Why should I use Google Analytics?” “How can I make money from Google Analytics?” “Why would I PAY to use Google Analytics?”
Now to the first question; Google Analytics is a system that tracks and displays critical information of your websites performance. In short, it shows you who is using and viewing your website. It shows you where your visitors are coming from, how long they stay on your site, which page is most popular, and so much more.
Next question… If you have a website, then it makes sense to utilize Google Analytics to allow you to understand how well your website is working for you. You will see that if your homepage has a high bounce rate then your website is not engaging potential clients. Your marketing and advertising strategy may be driving the wrong type of customer to your site, or it may be time for a refreshed design or a clearer more impactful message. (Bounce Rate is an averaged percentage between the number of visitors who leave your site immediately and the number who stay and click through to multiple pages.)
“How can I make money from Google Analytics?” It’s not that you can make money from signing up but it will help you earn money. Most people reading this blog will be in B2B rather than B2C so ecommerce and tracking ROI from direct sales through your website is not relevant. However, there are ways to ensure your web presence is earning dollars. You can set goals; for non-ecommerce sites, goals would be what you want your website to accomplish whether it’s filling out a form, downloading a file, or emailing you. Values can be placed on certain goals if you need $ numbers to work with. Our IT guru Jerry wrote a previous blog article explaining Google Analytics in greater detail. http://www.trypm.com/blog/2011/05/27/google-analytics-interpreting-key-metrics-for-a-transportation-related-website/
10 Benefits of Google Analytics
1- Allows you to see how many people are visiting your website
2- Allows you to see how many returning vs. new visitors you are getting
3- Allows you to see where your visitors are coming from
4- Allows you to see how long visitors are on your site and how many pages they view
5- Allows you to see what the most popular page on your site is
6- Allows you to see how your visitors found your site
7- Allows you to see what the most common search terms are
8- Allows you to see a comparison to previous performance
9- Allows you to see which sites you are getting the most referrals from
10- Allows you to see how you stack up against other similar websites if you choose to submit yours
The other option is to market yourself through Google AdWords which I will explain in my next blog post. AdWords will take a bit of an investment but it, in combination with Google Analytics, will allow you to target your message more appropriately and spend your marketing dollars more effectively.
If you haven’t already ventured into the online world of social media and marketing, there are probably only a few reasons why:
These are reasonable responses to the question of “why?” but with a little further research, I think you may just change your opinion as many businesses have, including us!
It can be a little difficult to see the light at the end of the tunnel, especially in a business to business scenario. There are several benefits, so maybe now is the time to jump in!
You don’t know how to – It can be a little overwhelming if you don’t have an understanding of what it takes to get involved in social media. The best thing to do is search for one of your clients on these social media platforms, or even one of your competitors to see what they are doing and how they utilize Facebook, Twitter, YouTube, Word Press, LinkedIn, etc. Read, read, and read… it will give you more insight in how to join the online world as well as keep you up to date on what is going on in your industry. Who knows, maybe you will have something to say right away. Commenting on other businesses blogs and pages are great ways to introduce yourself and share your knowledge on the web.
You don’t have the time to – You don’t have to dive into everything at once. Maybe you are already more familiar with Facebook than any other site. Start there. If not, just pick one to start with for the first few months and you will gradually gain the confidence to implement others. Setting up a Facebook or Twitter account will not take you long to accomplish, just get it done and you can do some tweaking later. There are actually a lot of great blogs out there that will walk you through the entire process of creating these accounts.
The best in the business are posting and tweeting multiple times a day. They most likely have the resources to have an employee dedicated solely to social media. You should shoot for at least once every couple of days and if you start up a blog, try to start by posting relevant news to your company or your industry once a week, or at a minimum, bi-weekly. The more you do it, the better you will get and thus, take less of your time to create frequent posts.
You don’t think it will benefit you – It is true that social media is more effective for B2C companies but that doesn’t mean that it is not beneficial to B2B. The idea behind social media is to first of all, create more brand awareness on the web. The more websites your company is listed and active on, the easier it is for people to find you, understand you and learn what specifically sets you apart from the rest. These sites show up on general searches through Google and other search engines, so if you post quality content, rich in industry keywords, you will get a higher ranking. It’s all about posting good content as regularly as you can to try to get people involved in your business and your industry. Start a dialogue, talk to people that you otherwise wouldn’t have the opportunity to, drive businesses to your website, and ultimately make a positive impact on your business. We’ve seen it work.
Remember— If you do want to get into social media and even after your research you don’t think you will be able to pull it off, you can always outsource it to a trusted company.
15 Benefits of Social Media:
A Few Points on Social Media Sites