As of March 2010, Google holds an overwhelming lead over its search engine competitors according to the latest NetMarketShare search engine report. Google commands 85.75% of the worldwide search engine market, an increase in nearly 6% year over year. Yahoo has dropped two percentage points year over year, and is at 5.38%. Bing has been hovering at around the 3% mark. Baidu, which primarily serves the Chinese and Japanese markets has lost a significant share of the market and is currently at 3.52%, while Ask, AOL and other search engines are all around the 1% mark. It’s obvious that all competition has been surrendering market share to Google.
What does this mean in terms of Search Engine Optimization (SEO)? Well, the answer is quite simple, you should primarily focus on optimizing for Google above all others, but don’t forget about Yahoo and Bing, because if the market shifts unexpectedly, it means that you have your bases covered. We all remember when AltaVista was king back in the late 90’s, only to be driven into irrelevancy by its failed portal attempt and the rise of Google. Whatever SEO marketer you choose, make sure they optimize for Yahoo and Bing as well.
CEO’s and other top management, need to understand that a website is an integral part of their company’s marketing efforts on the internet, and in addition, Search Engine Optimization (SEO) is needed to further increase your visibility on the web. Optimizing your website for search engines should be your number one priority after launching or completely redesigning the company site. A well optimized site will allow you to achieve higher positioning in all the major search engines such as Google, Yahoo or Bing. When users search for content using one of those search engines, they will typically only skim through several pages of search results. If your listing doesn’t show up within those pages, you’ll miss out on an opportunity to connect with your target audience.
For example, let’s say you have a potential customer in Ottawa, who sells computer equipment, and needs to ship out a skid load (Less than Truckload or LTL) of computer parts to Toronto. The web savvy customer will type in “LTL Ottawa Toronto” in the search engine, and a bunch of results related to LTL shipping throughout Ontario will show up. Will your company be among them? This is where SEO comes into play. Through the use of strategically placed keywords, well written original copy and other optimizations, your company can achieve a better search result on the web.
Here are some of our Top 10 tips for a successful website, both from a Marketing and a SEO perspective:
Because of the large amount of websites that exist on the Internet, in the past few years many SEO Marketing companies have popped up on the web. A lot of them will claim that they can offer a number one ranking for your website in Google or other search engines. According to Google, this is simply not the case. You cannot buy your way into getting a better search result on Google, but you can however optimize your site so that it has a better chance of showing up near the top of your search results. You can pay to run advertisements on Google through a program called AdWords, but we’ll explore that in a future SEO article.
We’re in the business of creating websites and marketing campaigns that communicate your unique story. Contact us, so that your CEO will get SEO, and that your CFO can LOL.