If you haven’t already ventured into the online world of social media and marketing, there are probably only a few reasons why:
These are reasonable responses to the question of “why?” but with a little further research, I think you may just change your opinion as many businesses have, including us!
It can be a little difficult to see the light at the end of the tunnel, especially in a business to business scenario. There are several benefits, so maybe now is the time to jump in!
You don’t know how to – It can be a little overwhelming if you don’t have an understanding of what it takes to get involved in social media. The best thing to do is search for one of your clients on these social media platforms, or even one of your competitors to see what they are doing and how they utilize Facebook, Twitter, YouTube, Word Press, LinkedIn, etc. Read, read, and read… it will give you more insight in how to join the online world as well as keep you up to date on what is going on in your industry. Who knows, maybe you will have something to say right away. Commenting on other businesses blogs and pages are great ways to introduce yourself and share your knowledge on the web.
You don’t have the time to – You don’t have to dive into everything at once. Maybe you are already more familiar with Facebook than any other site. Start there. If not, just pick one to start with for the first few months and you will gradually gain the confidence to implement others. Setting up a Facebook or Twitter account will not take you long to accomplish, just get it done and you can do some tweaking later. There are actually a lot of great blogs out there that will walk you through the entire process of creating these accounts.
The best in the business are posting and tweeting multiple times a day. They most likely have the resources to have an employee dedicated solely to social media. You should shoot for at least once every couple of days and if you start up a blog, try to start by posting relevant news to your company or your industry once a week, or at a minimum, bi-weekly. The more you do it, the better you will get and thus, take less of your time to create frequent posts.
You don’t think it will benefit you – It is true that social media is more effective for B2C companies but that doesn’t mean that it is not beneficial to B2B. The idea behind social media is to first of all, create more brand awareness on the web. The more websites your company is listed and active on, the easier it is for people to find you, understand you and learn what specifically sets you apart from the rest. These sites show up on general searches through Google and other search engines, so if you post quality content, rich in industry keywords, you will get a higher ranking. It’s all about posting good content as regularly as you can to try to get people involved in your business and your industry. Start a dialogue, talk to people that you otherwise wouldn’t have the opportunity to, drive businesses to your website, and ultimately make a positive impact on your business. We’ve seen it work.
Remember— If you do want to get into social media and even after your research you don’t think you will be able to pull it off, you can always outsource it to a trusted company.
15 Benefits of Social Media:
A Few Points on Social Media Sites
There seems to be much debate on this particular question with no absolute answer. From the blogs and articles I’ve read, there is an ongoing ‘tug-of-war’ on the topic. Social media managers and/or firms are trying to pull more customers in (obviously) and businesses small and large are pushing back; unsure if social media is right for them. If in fact it is, are they comfortable letting a third party business control their image and online relationships?
Education is the most vital aspect of this endeavor and that cannot be stressed enough. A company venturing into social media must educate themselves appropriately so not to become overwhelmed and give up too hastily. There are no magic tricks to allow overnight success; it is a process.
On the other side of the coin, a business taking control of social media or majority thereof must have a comprehensive understanding of your company, your personality and your industry. Concise communication is essential to stay up to date and on course with your goals, while keeping your followers informed.
A plan must be put in place with a champion to manage it. There are many ways to go about achieving this. Whether you simply want to hop on the bandwagon, gain more traffic and insight with analytics, or really get in touch with your existing and prospective clients, as long as it is done professionally, ethically and consistently… there is no downside.
5 Tips to Help You Get Started
1) Get Informed – Do some research and make sure you have a fair understanding of social media and what it takes to be successful with it. Look at other businesses in your industry to see what they are doing.
2) Create Achievable Goals – Talk amongst yourselves in the business to see why you are interested and what you expect to get out of it.
3) Devote Enough Time – After your research, you will come to the realization that this can be a full time job in itself. Make sure that either through your staff or through outsourcing, you have enough time to keep at it.
4) Don’t Bite Off More Than You Can Chew – When starting, there is no need to dive in to all aspects of social media. Take it one step at a time if that is all the time you can spare. Start by creating a blog, facebook or Twitter account, then, once you are comfortable, select an additional platform and so on and so forth.
5) Don’t Give Up! – Once more, there are no tricks to ensure overnight success. Have faith; if you are posting interesting information regularly, there is no reason why your traffic shouldn’t continue to grow.
A helpful link on this topic follows, http://www.imediaconnection.com/content/26947.asp