“What is Google Analytics?” “Why should I use Google Analytics?” “How can I make money from Google Analytics?” “Why would I PAY to use Google Analytics?”
Now to the first question; Google Analytics is a system that tracks and displays critical information of your websites performance. In short, it shows you who is using and viewing your website. It shows you where your visitors are coming from, how long they stay on your site, which page is most popular, and so much more.
Next question… If you have a website, then it makes sense to utilize Google Analytics to allow you to understand how well your website is working for you. You will see that if your homepage has a high bounce rate then your website is not engaging potential clients. Your marketing and advertising strategy may be driving the wrong type of customer to your site, or it may be time for a refreshed design or a clearer more impactful message. (Bounce Rate is an averaged percentage between the number of visitors who leave your site immediately and the number who stay and click through to multiple pages.)
“How can I make money from Google Analytics?” It’s not that you can make money from signing up but it will help you earn money. Most people reading this blog will be in B2B rather than B2C so ecommerce and tracking ROI from direct sales through your website is not relevant. However, there are ways to ensure your web presence is earning dollars. You can set goals; for non-ecommerce sites, goals would be what you want your website to accomplish whether it’s filling out a form, downloading a file, or emailing you. Values can be placed on certain goals if you need $ numbers to work with. Our IT guru Jerry wrote a previous blog article explaining Google Analytics in greater detail. http://www.trypm.com/blog/2011/05/27/google-analytics-interpreting-key-metrics-for-a-transportation-related-website/
10 Benefits of Google Analytics
1- Allows you to see how many people are visiting your website
2- Allows you to see how many returning vs. new visitors you are getting
3- Allows you to see where your visitors are coming from
4- Allows you to see how long visitors are on your site and how many pages they view
5- Allows you to see what the most popular page on your site is
6- Allows you to see how your visitors found your site
7- Allows you to see what the most common search terms are
8- Allows you to see a comparison to previous performance
9- Allows you to see which sites you are getting the most referrals from
10- Allows you to see how you stack up against other similar websites if you choose to submit yours
The other option is to market yourself through Google AdWords which I will explain in my next blog post. AdWords will take a bit of an investment but it, in combination with Google Analytics, will allow you to target your message more appropriately and spend your marketing dollars more effectively.