Social networking sites have become a communication tool for businesses to interact and generate exposure. In addition to Facebook, Twitter and LinkedIn social media’s emergence across the world is on the rise.
Top 6 Emerging Social Media Networks
Social media provides businesses with an easy way to share content across various platforms. For companies using social media, SEO rankings will continue to rise and could open up the door to new business opportunities.
Many B2B companies around the world are getting involved with social media. It is important for companies to take advantage of this marketing tool; it is very cost effective and completely measurable. If your company has not gotten involved as of yet, now is the time to get started! These six emerging social networks may not be the most popular but they are definitely worth checking out!
So after writing my blog on Google Analytics I said I would post one providing some information on Google AdWords. I said this completely forgetting I was already registered to attend a conference hosted by Google, on AdWords.
Google held their presentation in a large auditorium enough to capacitate the whole lot of us and focused their first presentation on trends in the industry. This is the one piece of information I took from it. Social media and mobile marketing is not a fad. Paraphrased and not that I thought otherwise but if Google says it, it must be true… right?
So we broke for lunch, killed about an hour and a bit talking to people and what not, then we (Google conference attendees) were separated into two groups, by choice of course. Beginner or advanced? Not that I claim to be an expert on AdWords, I chose the advanced seminar hoping to pick up some tidbit or gem that I could take back to the office. Nope. I had to double check again to see if I had entered the beginner room by mistake.
I don’t know who they were targeting with their presentation because it wasn’t helpful enough to people who have some sort of understanding, yet I heard from a couple of people with no understanding that it was very confusing and too heavy on the lingo that means nothing to them. It’s Google… one of the most recognizable brands in the world… I thought this was going to be the be all and end all of seminars. Oh well.
I’ll sum it up to my top ten benefits to make it a little easier of a read for you since this post is already getting too text heavy.
My Top 10 Benefits of Google AdWords
When my kids were small, a regular routine at bedtime was telling them a story. I would sit at the top of the stairs and weave a tale inspired by recent events of one sort or another. Their favourite was about an old lady who lived deep in the woods. The Bucket Lady, as she came to be called, loved to catch children and scrub them clean when they were careless enough to enter her domain.
Okay a little weird, but they thoroughly enjoyed it and it went on for months. My kids, who were key characters in the story, got great pleasure out of cleverly avoiding the cleansing from the Bucket Lady on a nightly basis.
You might say that it was my first pre-internet blog. It was original content that resonated with my listeners, who looked forward to the next release and shared the story with their closest friends. Moving forward, we’re now telling our story to a vast audience, eager to listen and share information too…if it’s relevant.
What’s involved? Personally I take a few hours every weekend to create my blog for the following week. After a while it becomes a habit. You let recent events shape the article and relay something you find interesting and others might too. Blogging is a big contributor to our significantly increased rankings on Google. Like any new initiative it takes time, someone in your organization needs to champion the cause and collaborative writing across your team is a big help.
Lee’s quote for the day, “It is better to have blogged and not been tweeted then to never have blogged at all.”