New Walmart Ad

Say what you will about the retail giant but their marketing is well thought out and executed. The rebranding they put in place and then heavily promoted this past year has repositioned them as intended, a warmer, fuzzier place to shop. They make a statement that resonates with the consumer and with proper support, it becomes believable.

As much as Canadian business complains about Walmart’s penny pinching ways, the transportation and distribution community will likely sing the blues as Walmart reportedly takes control over their Canadian supply chain with their own bricks, mortar and rubber on the road.

I wonder if we will live to see the day where small, service orientated shops will make a comeback against the low price, low service giant retailers? And where the hard working truckers get properly compensated for the hoops they jump through to meet the high service and compliance demands of today’s Best Buy, Home Depot and Walmart style superstores. Or is this the new reality where price, quality, reliability and service follow their position in the alphabet… with price first and foremost?