Entrepreneur Lee Palmer is proud of what his company has accomplished over its 20 year history.
Palmer Marketing is celebrating its 20th anniversary in discovering and communicating the unique message each transportation company has to offer. This is rolled out through a variety of media, including web, print and promotions, entrepreneur Lee Palmer explains.
Since adopting their Drill Down Deep™ process, PM has earned over 40 design awards across a variety of media. They’ve also implemented the principles of ‘Good to Great’ and have experienced many benefits from getting the right people on the right seat on the bus, going in the right direction. Palmer adds, “We do our utmost to make every project our best project. It’s definitely a challenge, but we’re passionate about what we do and our creative team can hold their own against anyone.”
The artists at PM are conversant in both web and print media and have individual strengths which define their key role within the graphics department. Collectively, they create a full spectrum of artistry, from detailed illustrations to sophisticated flash based animations.
Today, PM is poised for growth. While some larger customers are cutting back, the company has flourished through a robust increase in their web development and branding services for small to mid-size firms. They take an integrated communications approach, creating a consistent look and message across all media. PM sees the web playing an increasingly prominent role in the transportation sector, from online shipment visibility and driver recruitment, to cost effective and adaptable brand building.
PM’s web development manager, Jerry Popowicz, comments, “On the technical side, we implement secure logins, interactive forms, reporting analytics and, more recently, Intranet services for our clients. Our web business has doubled at PM compared to the first six months of last year.”
In June, Doug Culp added his 15 years of sales and marketing experience to PM. “I’m excited about where we can take this company in the future. We have everything in place to serve our customers to the fullest and realize the synergies of more defined processes that endear ourselves even more with our transportation clientele. As VP of business development, my job is to spread the word about how our firm can discover, design and deliver memorable marketing solutions for our clients,” Culp said.
Find out more about Palmer Marketing by visiting our Web site at www.trypm.com