When my kids were small, a regular routine at bedtime was telling them a story. I would sit at the top of the stairs and weave a tale inspired by recent events of one sort or another. Their favourite was about an old lady who lived deep in the woods. The Bucket Lady, as she came to be called, loved to catch children and scrub them clean when they were careless enough to enter her domain.

Okay a little weird, but they thoroughly enjoyed it and it went on for months. My kids, who were key characters in the story, got great pleasure out of cleverly avoiding the cleansing from the Bucket Lady on a nightly basis.

You might say that it was my first pre-internet blog. It was original content that resonated with my listeners, who looked forward to the next release and shared the story with their closest friends. Moving forward, we’re now telling our story to a vast audience, eager to listen and share information too…if it’s relevant.

What’s involved? Personally I take a few hours every weekend to create my blog for the following week. After a while it becomes a habit. You let recent events shape the article and relay something you find interesting and others might too. Blogging is a big contributor to our significantly increased rankings on Google. Like any new initiative it takes time, someone in your organization needs to champion the cause and collaborative writing across your team is a big help.

Lee’s quote for the day, “It is better to have blogged and not been tweeted then to never have blogged at all.”