As we approach the holiday season I am currently 1 week through a 3 week vacation. Along with it being my first extended holiday in the last 24 years, it is really the first time I’ve let my team fully run the ship without at least some guidance from afar. 

The timing was right. They all have confidence in their abilities and so do I. It is a necessary step in the sustainability of my company to have it run without me. What are the gaps they need to fill? What lessons can I learn from the exercise?

1-      No two people will ever approach solving a problem or answering a question the same way. As an owner or manager, we have to accept that things will not get done the way we would do it and that’s okay.

2-      Necessity is the mother of invention. People respond to pressure and deadlines. If we’re not there to deal with a situation, the need to resolve it will create a champion with a solution. The more it happens the better your team will be at the daily problem solving that arises.

3-       For the most part, I have a young team. Most are the age I was when I started my business. And they are all more capable in their respective duties than I was at their age. That is the fact I focused on to let go of the reins to this extent and feel comfortable doing so. Kind of a sink or swim, what’s the worst that could happen scenario.

4-      As managers, how can we effectively accomplish that task when we are caught up fully in the day to day? We may be the best problem solvers due to our experience level but what could we accomplish if we applied those same talents to investigating new products, processes and opportunities?

5-       I had my grandson here the first week of our holiday. He’s just shy of two and his key mission in life is to demand your undivided attention. If there is trouble he will find it. Babysitting is a key element of business too. Bringing on a new account or starting a new project can be all consuming. Find the equivalent of daycare for these types of business situations. Babysitting is okay on occasion, but don’t make a career of it, as you will accomplish nothing else.

When I’m back, one of the first things I’ll do is assess what the gaps were, if any, in my absence. That will be the first blog of 2012.

Have a great holiday season everyone!

 Lee’s Quote for the Day

“Say it can’t be done and that’s what will happen. Saying it can be done requires constant focus, self-belief, and tenacity. In other words, it’s much easier to talk ourselves out of it, than talk ourselves into it.” 

Although nobody is jumping up and down with joy, we find the general mood in the transportation sector to be positive as we shuffle into 2011. There have been a few acquisitions, quite a bit of shuffling at the senior management level and the driver shortage topic has come to the forefront once again.

Does anybody know where this economy is going? Not really. But one thing is for sure… in the next few years marketing is going to play a bigger role in growing your business then ever before. We’ve seen it happen for us and our clients in the last half of 2010. Business opportunities are increasing through well developed websites that incorporate the latest SEO techniques. By developing a message that really cuts to the chase about who you are and what you do, more potential customers are finding you…instead of you having to pound the pavement to find them.

Today, you can accurately measure the results of your marketing through increased rankings on search engines. By benchmarking your current web activity through implementation of Google Analytics you can receive easy to understand reports that measure your progress and increased exposure through the web.

I would encourage you to look at what’s happening in the marketplace. Is the image presented by your competition making you look “old school” by comparison. Are you communicating a message that rings true with who you are today? Are your service strengths clear and pronounced?

For less than the price of a single trailer, you can create the foundation of a comprehensive marketing program. Whoever your vendor is in this area, set up a meeting and get the ball rolling. It takes 3-6 months to start seeing a return on this kind of investment. The sooner you sew the sooner you’ll reap!

Lee’s quote for the day

“At some point running an older truck down the road gets more expensive then buying a new one. The same thing goes with your marketing. At some point, not investing in proper marketing will cost you more than the marketing expense you’re trying to avoid.”