In tough times, promoting price cuts and discounts are obvious ways to stand out against the competition. But going the extra mile and getting into the head space of existing and prospective customers will really help you break through the barriers and secure business on an ongoing basis.

John Quelch, Harvard Business School Professor, says, “It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

Knowing your market is critical. And, no other marketing firm in Canada knows the transportation sector better than Palmer Marketing (PM), a boutique-style agency located in Mississauga, Ontario. After specializing in the Canadian transportation industry for 22 years, they have the experience and insight to develop creative web, print and promotions to convey a meaningful and measureable message to assist their customers’ sales efforts.

It all starts with the PM Drill Down Deep process, where they discover what sets one company apart from the next. In a recession, you want to remain top-of-mind with your customers. Formalizing your key strengths and vision in your communications strategy will naturally present great opportunities for growth.

Sho-moves.com is a great example of PM’s recent work and Jason Faubert, President of Sho-Moves states, “Palmer Marketing took our branding to new levels with a fresh logo, tagline and web presence. In addition, they helped me reach out to customers in a new way. In the first week after the launch, I secured two significant contracts as a direct result of their marketing efforts. I would highly recommend them.”

Lee Palmer, President and Creative Director at PM states, “The greatest value we provide is our ability to take the ball and run with it…saving time and frustration for our clients. We keep the message simple, have it resonate with potential buyers and support it. At the end of the day, utilizing our services brings clarity and solidifies the actions necessary to move forward quickly.”

So, is it time to ramp up sales efforts and renew advertising support? Palmer Marketing says yes and suggests if you have the resources to promote yourself now, it will definitely come back to you. To Quote DJ Francis, “Now, ‘same’ is synonymous with ‘lame.’ The market demands change. This includes a change in the marketing you produce.”