What do you do when you are puzzled by something? You google it, like everyone else, since Google is the dominant search engine. Today millions of business professionals are only willing to reach as far as their keyboard for the answers they need. The question is will they find you? Do yourself a favor, Google yourself and find out if you are on the first page. If you’re not, here are some things you can do to increase your visibility on Google:
1. Update your employees’ profiles (photos, bios, links to their online profiles)
Web analytics reveal that the most viewed pages are the About Us and Contact Us pages. Why is that? It is driven by genuine human curiosity. People want know who they are doing business with, their names and faces, and not only that, they want to contact them too!
2. Blog, Blog, Blog.
As highlighted in our previous blog articles, there are many benefits in blogging. You can write about the things your customers want to know, share your insights in the market, and anything else that may interest your clients.
3. Incorporate Social Media on your site.
Social Media creates much larger audience groups for businesses. The Internet is a public and social place and having social media incorporated within your website means you are connected to more people more topics and subjects, thus increasing the chances your website will be picked up by Google’s search engine.
What else do you need? Commitment, Commitment and Commitment! It is a full time job to maintain your website and do it right. Update your website, blog and social media frequently, as a less active site is not going to rank well on Google.
As we were trying to put together some interesting facts about social media for B2B marketers, we discovered this interesting video. Then, we decided why would we tell you something, when we can show you instead. So, enjoy it.
B2B companies are ahead of their B2C rivals when it comes to social media adoption
Source: Business.com – 2009 B2B Social Media Benchmarking Study (http://www.emarketer.com/Article.aspx?R=1007404)
And the FTSE 100 are just plain running scared of Twitter
Source: Virgin Media Business (http://ow.ly/1gDTf)
But CIOs could well be the biggest blocker to social media adoption
Source: Robert Half Technology (http://rht.mediaroom.com/index.php?s=131&item=790)
Use of social media by B2B companies is validated by B2B buyer perspectives
Source: Cone Inc – Social Media in business (http://ow.ly/1dLqJ)
And that’s because the B2B buying process is fundamentally changing
Source: DemandGen Report
Source: Buyersphere ebook, Enquiro (http://ow.ly/YbQm)
Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009
Yet there are differing opinions as to where search comes into play in the buy cycle
Source: DemandGen Report (http://ow.ly/1d82N)
Source: Marketo (http://bit.ly/9O6pix)
If you think C-level executives aren’t active online, you’re sorely mistaken
Source: Forbes Insight – The Rise of the Digital C-Suite (http://www.forbes.com/forbesinsights/digital_csuite/index.html)
Client marketers are warming to the idea of social media, but many are still to act
Source: The B2B Barometer (http://www.b2bbarometer.co.uk)
The relationship between Marketing and Sales in B2B organisations still remains fractious
Source: 2009 CSO Report (http://bit.ly/7EbaHS)
Source: The New Rules of Sales Enablement (http://tiny.cc/jXRxX)
Source: The B2B Barometer (http://www.b2bbarometer.co.uk)
And if you still don’t get the whole social media thing, it’s worth bearing in mind…
* Note: We have used and abused the above information, as the author insisted. A special thanks for the folks at Earnest Agency.
In tough times, promoting price cuts and discounts are obvious ways to stand out against the competition. But going the extra mile and getting into the head space of existing and prospective customers will really help you break through the barriers and secure business on an ongoing basis.
John Quelch, Harvard Business School Professor, says, “It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”
Knowing your market is critical. And, no other marketing firm in Canada knows the transportation sector better than Palmer Marketing (PM), a boutique-style agency located in Mississauga, Ontario. After specializing in the Canadian transportation industry for 22 years, they have the experience and insight to develop creative web, print and promotions to convey a meaningful and measureable message to assist their customers’ sales efforts.
It all starts with the PM Drill Down Deep process, where they discover what sets one company apart from the next. In a recession, you want to remain top-of-mind with your customers. Formalizing your key strengths and vision in your communications strategy will naturally present great opportunities for growth.
Sho-moves.com is a great example of PM’s recent work and Jason Faubert, President of Sho-Moves states, “Palmer Marketing took our branding to new levels with a fresh logo, tagline and web presence. In addition, they helped me reach out to customers in a new way. In the first week after the launch, I secured two significant contracts as a direct result of their marketing efforts. I would highly recommend them.”
Lee Palmer, President and Creative Director at PM states, “The greatest value we provide is our ability to take the ball and run with it…saving time and frustration for our clients. We keep the message simple, have it resonate with potential buyers and support it. At the end of the day, utilizing our services brings clarity and solidifies the actions necessary to move forward quickly.”
So, is it time to ramp up sales efforts and renew advertising support? Palmer Marketing says yes and suggests if you have the resources to promote yourself now, it will definitely come back to you. To Quote DJ Francis, “Now, ‘same’ is synonymous with ‘lame.’ The market demands change. This includes a change in the marketing you produce.”