Over the last couple of years we’ve had a few customers try to initiate updates for their own company blog. I’m afraid the success rate has been less than terrific. In all cases, it was well meaning and they all understood “Blog Power” could organically increase their rankings on search engines. Those increased rankings would then translate to increased traffic to their websites and more sales opportunities. Still in the majority of cases, these blog efforts failed.
When I was a kid in small town New Brunswick, the local barbershop and corner gas station were the places where the old timers got together to share their stories and lessons they had learned. That time is far behind us but the modern day blog serves a similar function. Here are a few tips:
- Set up a regular time, twice a month, 2 hours to start, where you sit down to write your blog. I recommend using your computer over pen and paper.
- Look back at your week. What happened? What are 3 or 4 things that made you think or required problem solving? Pick 1 and start writing.
- Write anything to start. Get the flow going. Writing is a muscle that needs to develop and will strengthen with use.
- Remember, you’re sharing a story, not saying how great your company is. It’s a lesson you’ve learned that others may appreciate. It’s expressing an opinion on something of regional or national significance.
- Lists are a great way of communicating thoughts and a popular blogging approach. If you are knowledgeable on a subject, creating a list that highlights elements of that knowledge is a good way to go.
- At the end of the day, it is writing your take on something that might be of interest to a larger group and hopefully creating further discussions on it.
Lee’s Quote for the Day
“The first step to creating any new habit is just that…taking the first step. The path gets clearer from there.”