Of the 25 different deliverables Palmer Marketing provides, promotional products is my area of responsibility. I recently attended one of the major trade shows for the industry and came across some statistics worth sharing. I was pleasantly surprised to learn that advertising specialties aka “promotional products” or “trinkets and trash” beat out all forms of TV, radio and print advertising as the most cost effective advertising medium out there.

 Here are a few of the stats:

•  84% of people remember the advertiser on a product they receive
• 42% have a more favourable impression of an advertiser after receiving an advertising specialty
• Approximately 24% indicate they are more likely to do business with an advertiser on items they receive
• Most respondents (62%) have done business with the advertiser on a product after receiving it.

 All of which proves the point that promotional products still provide good measurable results for a very reasonable investment.