Over the last couple of years we’ve had a few customers try to initiate updates for their own company blog. I’m afraid the success rate has been less than terrific. In all cases, it was well meaning and they all understood “Blog Power” could organically increase their rankings on search engines. Those increased rankings would then translate to increased traffic to their websites and more sales opportunities. Still in the majority of cases, these blog efforts failed.
When I was a kid in small town New Brunswick, the local barbershop and corner gas station were the places where the old timers got together to share their stories and lessons they had learned. That time is far behind us but the modern day blog serves a similar function. Here are a few tips:
Lee’s Quote for the Day
If you haven’t already ventured into the online world of social media and marketing, there are probably only a few reasons why:
These are reasonable responses to the question of “why?” but with a little further research, I think you may just change your opinion as many businesses have, including us!
It can be a little difficult to see the light at the end of the tunnel, especially in a business to business scenario. There are several benefits, so maybe now is the time to jump in!
You don’t know how to – It can be a little overwhelming if you don’t have an understanding of what it takes to get involved in social media. The best thing to do is search for one of your clients on these social media platforms, or even one of your competitors to see what they are doing and how they utilize Facebook, Twitter, YouTube, Word Press, LinkedIn, etc. Read, read, and read… it will give you more insight in how to join the online world as well as keep you up to date on what is going on in your industry. Who knows, maybe you will have something to say right away. Commenting on other businesses blogs and pages are great ways to introduce yourself and share your knowledge on the web.
You don’t have the time to – You don’t have to dive into everything at once. Maybe you are already more familiar with Facebook than any other site. Start there. If not, just pick one to start with for the first few months and you will gradually gain the confidence to implement others. Setting up a Facebook or Twitter account will not take you long to accomplish, just get it done and you can do some tweaking later. There are actually a lot of great blogs out there that will walk you through the entire process of creating these accounts.
The best in the business are posting and tweeting multiple times a day. They most likely have the resources to have an employee dedicated solely to social media. You should shoot for at least once every couple of days and if you start up a blog, try to start by posting relevant news to your company or your industry once a week, or at a minimum, bi-weekly. The more you do it, the better you will get and thus, take less of your time to create frequent posts.
You don’t think it will benefit you – It is true that social media is more effective for B2C companies but that doesn’t mean that it is not beneficial to B2B. The idea behind social media is to first of all, create more brand awareness on the web. The more websites your company is listed and active on, the easier it is for people to find you, understand you and learn what specifically sets you apart from the rest. These sites show up on general searches through Google and other search engines, so if you post quality content, rich in industry keywords, you will get a higher ranking. It’s all about posting good content as regularly as you can to try to get people involved in your business and your industry. Start a dialogue, talk to people that you otherwise wouldn’t have the opportunity to, drive businesses to your website, and ultimately make a positive impact on your business. We’ve seen it work.
Remember— If you do want to get into social media and even after your research you don’t think you will be able to pull it off, you can always outsource it to a trusted company.
15 Benefits of Social Media:
A Few Points on Social Media Sites
It’s April 18th and I’m flying to Florida to enjoy a holiday. I typically take time off in late December as we shut down between Xmas and New Year’s anyway. This is something new… Turning the ship over to your co-pilots is a necessary evolution in developing your company’s management team. They may stumble or even fall but life and business does go on without you. I tried it a week last fall during our busiest season and now 2 weeks during an equally busy spring. My goal in the not too distant future is to try two months. I will be plugged in with e-mail and I’ll probably work on some of the writing projects we have on the go but that’s it. Everyone is pretty much self managed now. Over the last 5 years, we did the “Good to Great” exercise successfully. My team will be flying solo on a couple of RFP’s for the first time, moving a half dozen websites to completion…and enjoying every minute of it. I also had to broker out my position as front man for my band TreeoH. We are just 4 weeks into a new house gig and I hated subbing out in the infancy stages. The trick is having the right people around you regardless of the enterprise. It’s the greatest lesson I’ve learned and have discussed it on previous blogs. Having the right people with the right tools to do the job is critical. We make so many concessions in this area out of fear of one kind or another. It’s a big mistake for business of any size.
Lee’s quote for the day “If you’re only as good as your weakest link, try replacing that link and see your business flourish.”