No matter what form it appears in, advertising only works if people know it is there. 80% of your advertising’s job is to get noticed. Only after getting noticed can it hope to inform or be remembered.
So—whether you need print advertising, direct mail (DM), outdoor, transit, radio or any other form of traditional advertising—you must make advertising that people see, respond to and remember. You don’t need to say everything; just say enough to make them want to know everything.
Collateral can include brochures, sales sheets, folders, product guides, presentations, white papers and many other such initiatives. Good collateral is not printed on the office ink jet. It is also not receiving four different looking business cards on four different types of stock from four different people who all work for the same company. Good collateral looks as good as your brand says it is and it is consistent across the board.
Collateral helps keep your brand in mind after the sales call. Like all other materials you produce, your collateral is consistent with your brand and helps support the company message. There is no mistake between the brand on your business card and the brand in your advertising; they are the same brand.
We’ve seen too many great brands shoot themselves in the foot with horrible store signs or thrown together presentations that are not true representations of the brand. They don’t look like they belong.
We can help ensure your signs are made with your real brand in mind. Your presentations will reflect you and not the abilities of the person who threw it together. Your tradeshow banners, booths and displays will have consistent messaging with your advertising and the attention getting creative you need to get noticed.
Even such things as calendars or promotional products have to be well thought out. A logo on a pen is ok. Your brand on a product that relates to your business and is actually something people will need and use everyday is way better.