A transportation association client of ours asked if we could help them sell some ad space on their site. Every other advertising agency would have happily suggested a targeted direct mail piece or special online promotion; that’s what agencies do. It would have cost money and time.
PM is different. We’re part of the industry; we know people and we know the business. We picked up the phone and told our clients about a great opportunity. They responded and the mission was accomplished without charging our client an extra dime and helping our clients promote their brand at the same time. That’s the niche at work.
